TikTok has allowed a lot of ambitious creators to make a career from their work, but if you’re new to the platform, figuring out when is the best times to post on TikTok might be difficult. You’ll probably feel compelled to post your films as soon as they’re done and in good form.
However, if you want the most interaction, this may not always be the best option. Because TikTok has such a global audience, with videos discoverable in any country and at any time thanks to its For You Page algorithm, you must pay special attention to the best times to post on TikTok.
Best Times to Post on TikTok For More Views in 2022
We’ve looked at some research to figure out when the best times to post on TikTok, but keep in mind that your audience, the hashtags and sounds you employ, and the actual content quality are all significant considerations.
When are the best times to post on TikTok?
According to extensive research done, these are the best times to post on TikTok these times are all in Eastern Standard Time, and the bolded times appear to have higher levels of engagement:
- 6 a.m., 10 a.m., and 10 p.m. on Monday
- Tuesday, 2 a.m., 4 a.m., and 9 a.m.
- 7 a.m., 8 a.m., and 11 p.m. on Wednesday.
- at 9 a.m., 12 p.m., and 7 p.m. on Thursday.
- 5 a.m., 1 p.m., and 3 p.m.
- 11 a.m., 7 p.m., and 8 p.m. on Saturday
- 7 a.m., 8 a.m., and 4 p.m.
As you can see from the table above, Tuesdays at 9 a.m. EST, Thursdays at 12 p.m. EST, and Fridays at 5 a.m. EST are three of the best times to post on TikTok. The research looked at over 100,000 posts to discover the ones with the best engagement rates, so it’s a good place to start. However, there are a number of additional considerations to posting while choosing a posting time. This chart (in EST) should assist you in deciding when to post.
Does the time you post on TikTok matter?
Yes, in a word. TikTok publishing times are very important for getting the algorithm to work and getting more people to watch your films. TikTok’s algorithm determines whether or not to push a video based on its watch time, views, and interaction. As a result, it’s critical to post videos during times when people are most likely to watch them. Posting a video at a time when there aren’t many people on TikTok will result in lower interaction and, as a result, lower reach.
How to examine the statistics of your TikTok audience
How to examine the statistics of your TikTok audience Knowing when to post requires determining your target audience, which you can accomplish with TikTok’s analytics function. A Pro Account is required, but the good news is that it is completely free.
Here’s how to check your TikTok analytics:
- Navigate to your profile in the TikTok app.
- By pressing the three dots in the upper right corner, you may access the Settings and Privacy menu.
- Select “Manage Account” and see whether “Switch to Pro Account” is an option.
- If you do, choose it and proceed with the instructions. If you don’t, you’re already set up.
- Return to the Settings and Privacy menu, then choose “Creator Tools.”
- You may see your metrics by tapping on ‘Analytics.’
You may look at a few things under Analytics, but the most crucial thing for you to examine right now is “Follower Insights.” You may learn more about your followers, including their demographics and gender, by visiting this page.
Identifying the best time to post for your target audience
Once you’ve gained access to TikTok Analytics, you can begin conducting research and developing a plan for when to post new material. You may find out which nations engage the most with your material by looking at your “Top Territories.” Then, by looking at your “follower activity,” you can observe when your followers are most active by tracking their activity by the hour.
You may then devise a strategy for your target audience. If you have a large number of visitors from both the UK and the US, for example, you may post in the afternoon on UK time (BST), which will also reach morning scrollers in the US (PST). It will get simpler to determine what to post and when as your audience grows, but for now, this should serve as a helpful guideline to get you started.
Is it terrible to use TikTok too much?
The adage “too much of a good thing is a bad thing” applies well to TikTok publishing. While it is recommended that you post at least one new TikTok video every day, things get more complicated if you post too often.
In most cases, posting one to three times each day is ideal. This allows users to quickly consume all of the fresh material on their “for you” page. Posting more than that, on the other hand, might result in fewer views and interactions since it becomes more difficult for all of your readers to notice every new post. To sum up, posting on TikTok often is a good idea as long as the audience isn’t overloaded with content.
Other ways to grow your TikTok account include the following:
Even though we’ve spoken about the best times to post on TikTok, there are other elements that affect the platform’s development.
People who want to make the most of their TikTok account will undoubtedly benefit from following these tips:
- At least once a day, make a post
When it comes to growing a TikTok audience, consistency is crucial. Sticking to a regular schedule will help you develop since it will not only increase the amount of your material on the app but will also help you acquire favor with the algorithm.
- Concentrate on a single sort of material or specialization
While it’s tempting to try new things, recognizing your specialization helps TikTok promote your content more effectively. If you haven’t found your TikTok specialty yet, start by sharing things that you’re passionate about or that you know a lot about.
- As quickly as possible, jump on the latest fads
Due to their popularity and the reach you might acquire in return, trends are a sure-fire strategy to expand. If you add popular sounds to your videos or use popular content styles at the time, this can help your videos be seen by more people.
- Increase the time on your watch
When the algorithm selects which films to push, viewing time is an important consideration, just like it is on other social media sites. You should always be on the lookout for new techniques to pique the audience’s interest. Keep it brief, but make the audience want to keep watching. TikTok is more likely to recommend your videos if you have a long view time.
- Patterns may teach you a lot
Yes, it is critical to be creative and original while generating TikToks. However, it’s just as crucial to keep doing what’s worked in the past. Pay close attention to your most popular videos and think about all of the things that made them so popular. That’s all there is to it. Everything you need to know about the best times to post on TikTok in order to get the most out of your account.